Current FTC Doctrine on Deceptive Advertising by Nick Papadis | Nick Papadis | April 18, 2016

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Current FTC Doctrine on Deceptive Advertising by Nick Papadis

by Nick Papadis Show/Hide
The FTC looks closely at truth in advertising on a regular basis. The government agency especially focusses advertising of items that could affect the health of consumers. However, they do review all types of advertisements and protecting consumers from deception or fraud.  The FTC is also responsible for bringing legal action in instances where they find that a company has engaged in deceptive advertising, or has tried to mislead consumers.  Several current cases being faced are surrounding the topics of consumer health and eco friendly products.  However, action can be brought in any case of false advertising that impacts consumers. EDIT PLAYLIST INFORMATION DELETE PLAYLIST

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  1. 1 Show/Hide More General Information
    General overview of the current FTC Doctrine as it applies to false advertising and protecting consumers through press releases on current and recent cases brought by the FTC
    1. 2.1 Show/Hide More Stratford Career Institute
      A recent case of the FTC cracking down on online high schools advertising diploma completion without accreditation.
    2. 2.3 Show/Hide More Other online high schools
      Another example of cases brought against online high schools that falsely advertised the degree programs offered and their accreditation.
    3. 2.5 Show/Hide More New Guidelines for Online High Schools
      New guidelines were released as a result of these cases. The new guidelines help distinguish ways to identify a scam or false advertising with online high school programs. Additionally the FTC also provides resources for verifying a scam.
    4. 2.6 Show/Hide More DirecTV Case
      Actions brought against DIRECTV for falsely advertising prices. The company did not disclose that the rates would increase $45 after the initial year. The FTC released this press release in regards to the high profile case.
    5. 2.7 Show/Hide More How to file a complaint with the FTC
      This video made by the FTC shows how to file a complaint for those who feel they have found something that is false advertising or a scam
      Notes:
      The video recommends when submitting a complaint to provide the following information:<br /> Your contact information: name, address, phone number, email<br /> The type of product or service involved<br /> Information about the company or seller: business name, address, phone number, website, email address, representative’s name<br /> Details about the transaction: the amount you paid, how you paid, the date
    6. 2.8 Show/Hide More Complaint in the case of FTC vs DirecTV
      Complaint in the above case brought forth by the FTC. “In numerous instances since 2007, Defendants have disseminated or have caused to be disseminated advertisements for Defendants’ subscription service, including but not limited to the attached Exhibits 1 through. These advertisements direct potential customers to Defendants’ telephone numbers and Internet website, www.directv.com. These advertisements contain the following statements regarding pricing for their subscription service: “All New! Limited Time Offer!…Now only $19.99*/mo.” (Exhibit 1) (October 2014).”
    7. 2.9 Show/Hide More CNN Reports on FTC Crackdown
      CNN Reports on FTC Crackdown
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