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FTC v. Kellogg

by Christian Nossokoff Show/Hide

by Shayna Keith. The Federal Trade Commission (FTC) is an independent agency of the U.S. government (established by the Federal Trade Commission Act). Its principle mission is to promote consumer protection and eliminate and prevent anticompetitive business practices. The FTC prevents consumers from undergoing fraudulent, deceptive, and unfair business practices and provides information to help identify, halt, and prevent them (FTC File No. 0823145, 2009).

 Kellogg Company, the world’s leading producer of cereal, agreed to settle FTC charges for falsely advertised their products as enhancing children’s cognitive abilities as well as immunity, however there was no research proving their statements.

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  1. 2 Show/Hide More Kellogg Controversial Frosted Mini-Wheats Commercial
    Kellogg's advertised that a breakfast of Frosted Mini-Wheats a breakfast of Frosted Mini-Wheats cereal was “clinically shown to improve kids’ attentiveness by nearly 20%” (FTC File No. 0823145, 2009).
  2. 3 Show/Hide More Kellogg's Misleading Advertising for Frosted Mini-Wheats
    Kellogg's Misleading Advertising for Frosted Mini-Wheats
  3. 4 Show/Hide More Analysis of Proposed Consent Order to Kellogg
    Analysis of Proposed Consent Order to Aid Public Comment for Kellogg
  4. 6 Show/Hide More Public Comments Regarding FTC v. Kellogg
    Public Comments Responded to by the FTC's Office of the Secretary
  5. 7 Show/Hide More FTC Commissioner Statement Kellogg 2010
    Statement of Commissioner Julie Brill and Chairman Jon Leibowitz In the Matter of Kellogg Company, FTC Docket No. C-4262. Kellogg Advertises that Rice Krispies Benefits Children's Immunity Leading to Stronger Order
  6. 11 Show/Hide More Kellogg's Rice Krispies Deceptive Commercial 2010
    Video: Kellogg's false advertising in Rice Krispies commercial in 2010.
  7. 12 Show/Hide More News Coverage on Kellogg's Rice Krispies Deceptive Commercial
    Video: Smart Trend News covers Kellogg’s false claim of Rice Krispies’ benefits on cognitive functions
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Playlist Information

April 20, 2016

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Christian Nossokoff

Student at American University

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