OIL Casebook: Trademark Dilution | mrisch | August 17, 2014


OIL Casebook: Trademark Dilution

by mrisch Show/Hide

This topic considers what happens when someone uses a trademark, but there is no likelihood of confusion. Some marks are famous enough that they get to “own the field,” even against non-confusing uses. These materials consider when dilution should – and should not – apply.


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  1. 1 Show/Hide More Visa Int'l Service Ass'n v. JSL Corp.
    Original Creator: mrisch

    This case illustrates the basics of trademark dilution in a networked world

  2. 3 Show/Hide More Panavision Int'l. L.P. v. Toeppen- Dilution
    Original Creator: mrisch

    Recall the Panavision sued Toeppen in California for using Panavision's trademarks in the domain name Panavision.com and then offering to sell the domain to Panavision. The personal jurisdiction issues were considered earlier. This excerpt considers the case from a dilution standpoint.

  3. 4 Show/Hide More Ty Inc. v. Perryman - note on nominative use
    Original Creator: mrisch

    This short case note considers nominative use in dilution


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August 17, 2014

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Professor of Law

Villanova University School of Law

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